Robert B. Cialdini

I kind of enjoyed this book. One of the biggest flaws in my opinion is that it is sometimes too long and repetitive, mainly at end of each chapter. Author probably wants to repeat important points for the third time and make smart conclusion but I was tempted to skip it most of the time. And I wouldn't miss anything.

However, the content was interesting and made me think often. The language was clear, examples common—as it should be. I would say this book is worth reading.

"A quote attributed to the great British chemist Michael Faraday suggests the extent to which being consistent is approved—sometimes more than being right. When asked after a lecture if he meant to imply that a hated academic rival was always wrong, Faraday glowered at the questioner and replied, 'He is not that consistent.'"

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